If you have a website, you want as many people as possible to find it. This is where onsite SEO comes into play. Onsite SEO represents the changes that you are able to make on your own site to help improve the ranking on search engines like Google. In order to rank, you don’t need to be an expert in SEO, you just need to make a few changes to your site.

The first thing to focus on is keywords. Keywords are the words or phrases that you type into the search bar. For example, if you own a bakery, you might search up “Best cakes near me” or “Custom graduation cakes.” Those types of phrases should be naturally written into page titles and blog text. But be careful not to fill pages with keywords, as that makes more problems and might cause the website to be de-indexed.

The second thing to focus on would be the website title. When search engines try to determine what a page is about, they look at the website title. Titles should be short and concise, and contain the relevant keywords. Instead of the main page just being called “Home” it would be better to call it “Customer Cakes by (company name).” This lets people know quickly what they should expect when they click on your link.

Third is the use of headings. The content on your website should be organized with headings. The main page will have a title, then all the content after that will be separated by headings related to the topic. This makes it easier for readers to skim through and find what they need, and for search engines to figure out how your page is structures.

Another important thing is to make sure that the content on your page is of good quality. People won’t want to visit a site that doesn’t contain what they are looking for, or makes it hard to understand the content. Your pages should contain useful information that can be easily understood and accessed.

Images will also help your SEO. Its good to have some images in a post to help the quality of the page but also help readers understand what the page i about. The images on the page should also have descriptive file names like “custom-vanilla-wedding-cake.jpg” instead of “image1234.jpg” because it helps search engines figure out what your content is. So its also a good way to add in some more keywords.

Its also important to look at you websites speed. If your website takes a long time to load, people won’t want to wait and will exit the site and find something else quickly. There are some ways to speed up the website like compressing images and limiting the number of plugins on the site.

The device that you’re using to look at the internet is also important. You want to make sure that the website looks good on all possible screens, like phones and tablets. Many people make quick searches on their phone so being able to adapt and make the website look good on all platforms is crucial.

Lastly, its important to link posts on your website back to their respective pages. So, if you had a post about custom cakes, you would link that back to your main “Customer Cakes by (company)” so that the main page can be easily found.

So, onsite SEO doesn’t need to be very complicated. All you need are the right keywords to increase the right visitors to your website, make sure that your title is related to your website topic, have the right headings to separate clusters of information on a post, include descriptive images, ensure the speed of your website is smooth, and make sure to link back to your original page.